WildWritingLife
Welcome to my world of wonderful books!
Thursday, April 25, 2024
The Write Reads Ultimate Blog Tour: Takeout Sushi by Christopher Green
Wednesday, April 24, 2024
The Write Reads Ultimate Blog Tour: Guns&Almond Milk by Mustafa Marwan
Tuesday, April 23, 2024
Palamedes PR: Bloggers are instrumental in the success of books
Book bloggers are no longer considered ‘fringe media’ but important vehicles to promote new titles, authors and publishers. Unlike mainstream news and feature outlets, which reach a wide but less targeted audience, blogs like WILDWRITINGWORLD are the go-to destination of choice for engaged consumers who return time and time again for expert reviews and advice.
According to Palamedes PR, the UK’s market-leading book marketing agency, bloggers can be instrumental in shaping the overall success of a new release and are an indispensable force in the public relations industry. As a long-time PR executive myself, I can only appreciate this switch of perception, as for a long time, bloggers, particularly in the bookish field, were rather considered as purely hobby writers, without getting the praise and appreciation that any written word made public usually deserves.
Here, we speak to one of its publicists, Anthony Harvison, to find out why book blogs are reshaping the literary marketing and sales landscape, and how they are an increasingly important advocate for underrepresented voices and genres. (material provided by Palamedes PR, the intertitles are mine - WWW)
´...a powerful force in book marketing´
Q: How has the landscape of book marketing evolved with the rise of book blogging, and what role does it play in promoting books?
Book blogging has become a powerful force in book marketing, offering a dynamic platform for readers to share their thoughts and recommendations. It plays a crucial role in creating buzz around books, reaching niche audiences, and influencing purchasing decisions.
Q: In what ways do book bloggers contribute to building a book's online presence and visibility?
Book bloggers contribute significantly to a book's online presence by writing reviews, hosting blog tours, and participating in social media discussions. Their authentic and personal recommendations can enhance a book's visibility and attract a diverse readership.
How to get in touch with bloggers
Q: How do book publicists identify and collaborate with book bloggers to promote specific titles?
Book publicists often research and reach out to book bloggers whose content aligns with the target audience and genre of a particular book. Collaboration may involve sending review copies, organizing blog tours, or facilitating author interviews to generate interest among the blogger's followers.
Q: Can you share examples of successful book marketing campaigns that heavily leveraged book blogging?
Successful campaigns often involve strategic partnerships with influential book bloggers. For instance, organizing blog tours with well-established bloggers, hosting giveaways, or encouraging book discussions on popular platforms can generate substantial online buzz and drive book sales.
´...unique ability to champion diverse voices´
Q: How do book bloggers contribute to the diversity and inclusivity of book promotion, particularly in highlighting underrepresented voices or genres?
Book bloggers have a unique ability to champion diverse voices and genres that might be overlooked in mainstream media. They can bring attention to underrepresented authors and stories, fostering a more inclusive literary landscape and broadening the range of books available to readers.
Q: With the prevalence of social media, how do book bloggers use platforms like Instagram, Twitter, or YouTube to enhance their book reviews and recommendations?
Many book bloggers utilize social media platforms to share visually appealing book recommendations, snippets of reviews, and engage in real-time conversations with their followers. Platforms like Instagram and YouTube, in particular, provide a multimedia approach to book promotion, enhancing the overall impact of their reviews.
´Building genuine relationships is key´
Q: How can book publicists and authors effectively engage with book bloggers to ensure a mutually beneficial collaboration?
Building genuine relationships is key. Publicists and authors can engage with book bloggers by offering personalized pitches, providing relevant content, respecting their schedules, and acknowledging their contributions. It's essential to approach collaborations as a partnership that benefits both parties and their audiences.
Q: Looking forward, do you see any emerging trends or changes in the relationship between book blogging and book marketing?
As technology evolves, immersive experiences like virtual book clubs, interactive content, and multimedia reviews may gain prominence in book blogging. The relationship between book bloggers and marketing may deepen as influencers continue to shape literary conversations and bridge the gap between authors, publishers, and readers.
For more information about Palamedes PR and its book marketing services, go to www.palamedes.co.uk or call 0208 1036883
Monday, April 22, 2024
Rachel´s Random Resources: The Upper Crush by Evie Alexander
Country girl meet city boy in this enemies-to-lovers romantic comedy by Evie Alexander. Usually, when I am really overwhelmed by daily schedule and way too much work, this genre always helps me to overcome the overcrowded to-do-list. The Upper Crush is hilarious and hot romantic, therefore, guarantees a happy ending to a busy day.
James Hunter-Savage, the worse enemy of the twin brother of Lady Estelle Foxbrooke loves the buzz of London and its attractions. Lady Estelle is rather the introvert type, but in any case, she does not have too much time anyway, as she is busy to save her family estate. James just had a dramatic business failure and retiring to his parents far away from London may save not only this honor, but also the high cost of a life it seems he cannot afford any more. Lady Estelle would love to keep the estate, too long neglected by her messy parents, but the only solution may be to work together with James. Would they be adult enough to be able to follow their business objective?
I loved how the relationship between the two evolves - spoiler: not straightforward - and this part kept me very focused until the very end. The upper class kind of setting sounds genuine and creates that world that enables the interactions and relationship between the characters.
If you are looking for an entertaining romantic comedy, The Upper Crush is a recommended to start the week with. It promises a lot of noble entertainment in a very special social and ambiental surrounding.
Rating: 3.5 stars
Disclaimer: Book offered as part of the book tour but the opinions are, as usual, my own
Sunday, April 21, 2024
Rachel´s Random Resources Blog Tour: Invitation to Italy by Victoria Springfield
Thursday, April 18, 2024
Random Things Tours: A Sicilian Affair by Susan Lewis
Blog Tour: Reinventing Democracy by David Kauders
There is no secret that many old traditional democracies, particularly in Europe, are going through a process of re-consideration and re-evaluation. ´Huge economic disparities, the increasing disatisfaction of a large category of population with social and economic policies, corruption and lack of efficiency of institutions and political authorities, as well as their representatives are topics frequently discussed, no matter the system of government and the democratic age of the political system.
Particularly in the UK, the political establishment is often criticized for incoherent policies and weak politicians, The public, the voters are more and more disappointed and such attitudes are in general dangerous for democracies in general.
Based on carefully crafted financial and economic assessments, David Kauders is suggesting a dramatic but much awaited change of the British system. Reinventing Democracy. Improving British Political Governance is an analysis, a manifesto and a generous invitation to dialogue about burning questions such as the need of changing deeply the government system and the structure of the state as such. He suggests, among others, the switch to a written Constitution, as well as a re-organisation of the territory based on the federal system and devolution principles.
Definitely, each theoretical suggestion always needs a serious nationwide discussion, but the ideas are here and deserve a larger analysis. The reinvention of democracy is a long process, but the final result needs to consider the diversity of opinions and regional requirements.
I consider the book a good contribution to this debate and I can only hope to hear more about this project.
Rating: 4 stars
Disclaimer: Book offered as part of the book tour but the opinions are, as usual, my own